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Year 12 Business Studies students
This term, Year 12 Business Studies students visited and interviewed two very contrasting businesses to try to discover how they conduct market research to make sure that they are meeting customers’ needs and desires. We started off by interviewing the owner of Hackney based Studio Mali, who designs and makes jewellery and homeware from sustainable materials, with themes that are inspired by world travel.
It was interesting to compare Studio Mali’s approach to market research to Robert McAlpine and it was surprising to find that even this fledgling business uses many of the same market research methods as an enormous national company.
Sir Robert McAlpine is celebrating its 150-year anniversary in 2019. The Business Studies students visited the site of the very prestigious Broadgate redevelopment, where work is underway, in conjunction with British Land, to construct a world-class retail, leisure and commercial destination, sitting on top of the multiple tube lines that pass through Liverpool Street Station, including the new Elizabeth Line. Once completed, Deutsche Bank’s London Headquarters will be located here for the next 25 years. It was therefore a rare and valuable experience to be able to see the construction at this relatively early stage and to learn about how large property developers work with enormous commercial landowners to develop new buildings. We were shocked to learn that the buildings being constructed are designed for only a 30-year lifespan.
Students in their PPE kit on the building site in Broadgate A visualisation of the finished 21 Moorfields development that we visited.
● “It was interesting to learn about the way that Landsec and McAlpine work together and to be able to compare the answers given by Studio Mali and McAlpine when we interviewed them.”
● “I found the story about the history of McAlpine interesting, especially being told about the well known buildings they’ve built in the past”.
● “I was surprised to find that even though McAlpine have their own in-house marketing department, they also hire two external marketing agencies to help them with different aspects of market research and promoting their company”.